Brown-Forman Signs Partnership with Reyes Beverage Group

A colorful display of spirits against the backdrop of California, symbolizing the partnership between Brown-Forman and Reyes Beverage Group.

News Summary

Brown-Forman Corporation and Reyes Beverage Group have announced a new partnership set to launch on May 1, 2025. This collaboration aims to enhance distribution in California, the largest spirits market in the United States. With Brown-Forman’s renowned brands and Reyes’s strong operational framework, this agreement is expected to broaden consumer access to popular spirits. The switch also marks a transition away from Brown-Forman’s previous distributor, RNDC, emphasizing their commitment to growth and innovation in the beverage industry.

Exciting News for California Spirits Lovers!

California is buzzing with anticipation as Brown-Forman Corporation and Reyes Beverage Group have just unveiled an exciting new partnership that will change the distribution landscape in the Golden State. The agreement, which takes effect on May 1, 2025, promises to send ripples throughout California, the largest spirits market in the U.S.

What Does This Partnership Mean?

The collaboration between these two industry giants is all about growth and innovation. Brown-Forman, the powerhouse behind beloved brands like Jack Daniel’s and Woodford Reserve, is looking to boost its presence and streamline its distribution channels in California. This means getting their fabulous drinks into the hands of more consumers, making it a thrilling time for spirits enthusiasts across the state.

A Well-Thought-Out Decision

The journey to this new partnership didn’t happen overnight. It all kicked off with a formal request for proposal process that began last year, in 2024. This careful evaluation ensured that Brown-Forman chose a partner that truly aligns with their ambitious plans for growth. Reyes Beverage Group, known for its operational excellence, made the cut and now stands ready to help pave the way for the next chapter in Brown-Forman’s story.

What’s the Buzz Around Reyes Beverage Group?

Reyes Beverage Group isn’t just any distributor. They’ve been handling Brown-Forman’s Jack Daniel’s & Coca-Cola Ready-to-Drink cocktails in California since 2022, showcasing their capability and deep understanding of the market. With a track record of soaring success, Reyes boasts over 320 million cases handled and services over 115,000 retail accounts annually across the nation. Their expertise is expected to play a crucial role in the growth of Brown-Forman products in California.

Farewell to Previous Partnerships

This new distribution agreement signals the end of a chapter for Brown-Forman as they move on from their previous partnership with Republic National Distributing Company (RNDC) in California. However, it’s important to note that Brown-Forman values its legacy with RNDC, which played a significant role in supporting their business growth over the years.

Big Players in the Industry

Both of these companies are massive players in the beverage industry. Brown-Forman has been building its spirits portfolio for over 150 years and currently employs approximately 5,400 people worldwide. On the other side, Reyes Beverage Group operates in multiple states, including Florida and Texas, and boasts a workforce of over 9,300 employees. The two organizations together form a formidable team that is sure to make waves in the distribution world.

Looking Ahead

As we gear up for the May 2025 partnership launch, it’s clear that both companies are optimistic about the future. They believe that their combined strengths will not only elevate their brands but also deliver exceptional results for their customers.

With this partnership, Brown-Forman and Reyes Beverage Group are set to redefine the way California consumers enjoy their favorite spirits. Get ready for a refreshing new era in the beverage world, folks!